Effective Date: 01-04-2026

Alfa Club Wear (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you use our website or services.

  1. Information We Collect

We may collect the following personal and business information:
a) Personal Information:

  • Name, email address, phone number, job title.
  • Login credentials if you create an account.
  1. b) Club Information:
  • Club name, address, team categories, number of players, and league affiliations.
  1. c) Transaction Information:
  • Billing address, payment method, and order history.
  1. d) Technical Information:
  • IP address, browser type, device type, cookies, and website usage statistics.
  1. e) Marketing Information:
  • Preferences, interests, and feedback provided by you.
  1. How We Use Your Information

Your information is used for:

  • Processing orders and payments.
  • Providing customer support and responding to inquiries.
  • Sending newsletters, updates, and promotions (with consent).
  • Customizing and improving our services.
  • Fraud prevention and legal compliance.
  1. Legal Basis for Processing

We process your data under GDPR principles:

  • Contractual necessity: To fulfil orders and agreements.
  • Consent: For marketing communications.
  • Legitimate interests: Improving our services and detecting fraud.
  • Legal obligations: Compliance with laws and regulations.
  1. Sharing Your Information

We may share your data with:

  • Service Providers: Payment gateways, logistics companies, IT services.
  • Legal Authorities: If required by law.
  • Business Transfers: In case of merger, acquisition, or sale of assets.

We do not sell or rent your personal data.

  1. Cookies & Tracking

Our website uses cookies for:

  • Essential functionality (login, shopping cart).
  • Performance analytics (Google Analytics or similar).
  • Marketing purposes (ad targeting).

You can manage cookies via your browser settings.

  1. Data Retention
  • We retain your personal and club data for as long as necessary to provide services or as required by law.
  • Transaction and billing data is kept for at least 6 years for accounting and tax purposes.
  1. Your Rights

Under GDPR, UK users have the right to:

  • Access your data.
  • Rectify inaccurate or incomplete data.
  • Request deletion of personal data.
  • Restrict or object to processing.
  • Receive data in a portable format.
  • Withdraw consent at any time (without affecting legality of prior processing).

To exercise these rights: Contact us at info@alfasports.co.uk

  1. Security Measures

We implement reasonable technical and organizational measures:

  • Encryption of sensitive data (SSL).
  • Restricted access to personal information.
  • Regular security audits and staff training.
  1. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices.

  1. Changes to Privacy Policy

We may update this policy. The effective date will be revised, and updates will be posted here.

  1. Contact Information

Email: info@alfasports.co.uk